Joah Beauty, a skincare-first makeup and beauty brand that makes Korean Beauty easy, is rebranding. 

The comprehensive rebranding initiative “reflects its vision of fresh sophistication,” Joah states.

Joah’s core mission is to empower consumers to feel confident in their own skin and showcase their own unique beauty. This is now more deeply reflected in the new branding, packaging, and overall consumer experience.

Hae Jin Chang, Joah Brand Director, says,  “Our new brand represents that philosophy, and we’re excited to finally share it with the world. We want everyone to experience the confidence of luminous skin.”

The brand is known for its high-quality cruelty-free products and good-for-you ingredients, with formulations that feature peptides, hyaluronic acid, collagen, vitamin E, and biotin alongside traditional aloe vera, tea tree extract, centella asiatica, and more.

Joah’s Glass Collection is shown above.